Career and Professional Developement

School of Continuing Studies

Diploma in Management with a Concentration in Marketing

Objectives

The tried and true often doesn't work any more. Corporations must respond effectively to today's more sophisticated customer. With this specialization, you will acquire solid graduate level expertise in areas such as marketing research and communications, consumer behaviour and service marketing.

NumberTitlePrerequisitesAvailable Times
 Winter
2014
Spring/Summer
2014
Fall
2014
CO-REQUISITES (These courses must be taken at the beginning of the program):
CMS2 500Mathematics for ManagementCMSC 000 or the Exemption by Examination test Note: Course must be completed in the first semester of the Diploma in Management program. TUE WEDWEDTUE WED
CEC2 532Business EconomicsRestricted to students in the Certificates in Finance and Risk Management; or other CPD Graduate programs.MON TUETUEMON TUE
9 REQUIRED Courses:
CACC 520Accounting for ManagementCo-requisite: CMS2 500. Only for students in Cert. in Entrepreneurship, Cert. in Health & Social Serv Mgmt, and for all graduate students.MON TUE THUTHU FRI/SATTUE THU
CFIN 512Corporate Finance(CACC 520 or CACC 521) and CMS2 521MON WEDWEDMON WED
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWED THUWEDWED THU
CMR2 542Marketing Principles and Applications MONMONMON
CMR2 548Processes of Marketing ResearchCorequisite: CMR2 542WED THU
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548WED  
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548TUE  
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548 WED 
CORG 551Behaviour in Organizations TUE WEDTUETUE WED
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementCore Program  THU
CPL2 553Small Business ManagementCACC 520 and CMR2 542WED WED
CGM2 510Project Management: Tools and TechniquesRestriction: Open to students currently in a graduate program. Not open to Special Students.WEDMON TUE/THUTUE
CMIS 541Information Systems for Managers TUE  
CCLW 511Law 1 THUMON/WEDWED
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548THU  
CMR2 590Topics in MarketingNone (Topic for Fall 2012 will be 'Sports Marketing')   
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.