Career and Professional Development

School of Continuing Studies

_Diploma in Management with a Concentration in Marketing (Admissions no longer accepted)

Objectives

Admissions no longer accepted


The tried and true often doesn't work any more. Corporations must respond effectively to today's more sophisticated customer. With this specialization, you will acquire solid graduate level expertise in areas such as marketing research and communications, consumer behaviour and service marketing.

NumberTitlePrerequisitesAvailable Times
 Spring/Summer
2016
Fall
2016
Winter
2017
Spring/Summer
2017
CO-REQUISITES (These courses must be taken at the beginning of the program):
CMS2 500Mathematics for ManagementCMSC 000 Foundations of Mathematics or Diagnostic Test WEDWEDWEDWED
CEC2 532Business Economics THUMON TUEMON TUETHU
9 REQUIRED Courses:
CACC 520Accounting for ManagementCo-requisite: CMS2 500 Mathematics for Management or Diagnostic TestTHU FRI/SATTHUTHUTHU
CFIN 512Corporate FinancePre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521TUEMONMONTUE
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWEDWEDWEDWED
CMR2 542Marketing Principles and Applications MONMONMONMON
CMR2 548Processes of Marketing Research  WEDWED 
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548  WED 
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548  TUE 
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548MON to FRI WED THUWED
CORG 551Behaviour in Organizations MON to FRI THUTUE WEDTUE WEDTHU
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementAdvanced Student THUTHU 
CPL2 553Small Business ManagementCACC 520 and CMR2 542    
CGM2 510Project Management: Tools and TechniquesNot open to Special StudentsMON/SATTUEWEDMON/SAT
CMIS 541Information Systems for Managers WED TUEWED
CCLW 511Law 1 MON/WEDWEDWEDMON/WED
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548  MON 
CMR2 590Topics in MarketingNone (Topic for Fall 2012 will be 'Sports Marketing')    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.