Career and Professional Development

School of Continuing Studies

Diploma in Management with a Concentration in Marketing (Admissions no longer accepted)

Objectives

Admissions no longer accepted


The tried and true often doesn't work any more. Corporations must respond effectively to today's more sophisticated customer. With this specialization, you will acquire solid graduate level expertise in areas such as marketing research and communications, consumer behaviour and service marketing.

NumberTitlePrerequisitesAvailable Times
 Fall
2014
Winter
2015
Spring/Summer
2015
Fall
2015
CO-REQUISITES (These courses must be taken at the beginning of the program):
CMS2 500Mathematics for ManagementCMSC 000 or the Exemption by Examination test Note: Course must be completed in the first semester of the Diploma in Management program. TUE WEDTUE WEDWEDWED
CEC2 532Business EconomicsRestricted to students in the Certificates in Finance and Risk Management; or other CPD Graduate programs.MON TUEMON TUETUEMON TUE
9 REQUIRED Courses:
CACC 520Accounting for ManagementCo-requisite: CMS2 500. Only for students in Cert. in Entrepreneurship, Cert. in Health & Social Serv Mgmt, and for all graduate students.TUE THU FRI/SAT THUTHU FRI/SATTUE THU
CFIN 512Corporate Finance(CACC 520 or CACC 521) and CMS2 521MON WEDMON WEDWEDMON
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWED THUWED THUWEDWED THU
CMR2 542Marketing Principles and Applications MONMONMONMON
CMR2 548Processes of Marketing ResearchCorequisite: CMR2 542THUWED THU
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548 WED  
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548 TUE  
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548 MONWED 
CORG 551Behaviour in Organizations TUE WEDTUE WEDTUETUE WED
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementCore ProgramTHUTHU THU
CPL2 553Small Business ManagementCACC 520 and CMR2 542WEDWED WED
CGM2 510Project Management: Tools and TechniquesRestriction: Open to students currently in a graduate program. Not open to Special Students.TUEWEDMON TUE/THUTUE
CMIS 541Information Systems for Managers  TUE  
CCLW 511Law 1 WEDWEDMON/WEDWED
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548 THU  
CMR2 590Topics in MarketingNone (Topic for Fall 2012 will be 'Sports Marketing')    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.