Career and Professional Development

School of Continuing Studies

_Diploma in Management with a Concentration in Marketing (Admissions no longer accepted)

Objectives

Admissions no longer accepted


The tried and true often doesn't work any more. Corporations must respond effectively to today's more sophisticated customer. With this specialization, you will acquire solid graduate level expertise in areas such as marketing research and communications, consumer behaviour and service marketing.

NumberTitlePrerequisitesAvailable Times
 Winter
2018
Spring/Summer
2018
Fall
2018
Winter
2019
CO-REQUISITES (These courses must be taken at the beginning of the program):
CMS2 500Mathematics for ManagementCMSC 000 Foundations of Mathematics or Exemption by Examination WEDWED  
CEC2 532Business Economics MON TUETHU  
9 REQUIRED Courses:
CACC 520Accounting for ManagementCo-requisite: CMS2 500 Mathematics for Management or Exemption by ExaminationTHU   
CFIN 512Corporate FinancePre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521SATSAT  
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWEDWED  
CMR2 542Marketing Principles and Applications MONMON/WED  
CMR2 548Processes of Marketing Research WED   
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548WED   
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548TUE   
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548THUMON/WED  
CORG 551Behaviour in Organizations TUE MON/WEDMON/WED  
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementAdvanced StudentTHU   
CPL2 553Small Business ManagementCACC 520 and CMR2 542    
CGM2 510Project Management: Tools and TechniquesNot open to Special StudentsMONSAT  
CMIS 541Information Systems for Managers  TUE/THU  
CCLW 511Law 1 WEDMON/WED  
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548MON   
CMR2 590Topics in MarketingNone    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.