Career and Professional Developement

School of Continuing Studies

Digital Advertising and Search Engine Optimization

Section

CMIS 543/751

CRN

16747

Building

Macdonald Engineering Building

Room

280

Day Offered

Monday

Start Date

Week of: 2018.01.08

Time

18:05-20:55

Textbook(s)

Required Text Tim Ash,maura Ginty,rich Pa, Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversion, 2012, 978-0470610121, Sybex.
Required Text Chris Goward, You Should Test That: Conversion Optimization For More Leads, Sales And Profit Or The Art And Science Of Optimized Marketing, 2013, 978-1118301302, Sybex.

Instructor

Ms. Hoda Mottaghi