The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. This 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time.
Applicants must have a Bachelor's degree in any discipline. The minimum CGPA required in the Bachelor's degree in 3.0 out of 4.0; or a minimum CGPA of 3.2 out of 4.0 in the equivalent of the last two years of full-time university-level academic studies. Applicants must also have a minimum of three years recent, relevant work experience in marketing. All applicants must provide their curriculum vitae and two letters of reference.
*Applications to this program are no longer being accepted. This program has been replaced by the Graduate Certificate in Digital Marketing as of the Summer 2018 term.
|4 REQUIRED Courses:|
|CMR2 548||Processes of Marketing Research||WED||WED|
|CMR2 564||Marketing Communications: A Strategic Approach||CMR2 542 and CMR2 548||TUE|
|CMR2 556||Buyer Behaviour||CMR2 542 and CMR2 548||WED|
|CMR2 566||Global Marketing Management||CMR2 542 and CMR2 548||THU||MON/WED|
|1 COMPLEMENTARY Course to be chosen from the following:|
|CPL2 552||Strategic Management||Advanced Student||THU||THU|
|CPL2 553||Small Business Management||CACC 520 and CMR2 542|
|CMIS 541||Information Systems for Managers||TUE/THU|
|CCLW 511||Law 1||WED||WED||MON/WED|
|CMR2 543||Marketing of Services||CMR2 542 and CMR2 548||MON|
|CMR2 590||Topics in Marketing||None (Topic for Fall 2012 will be 'Sports Marketing')|
|Or any other 500 or 600 graduate level course offered through CPD|
|and approved by the department.|