Career and Professional Development

School of Continuing Studies

Graduate Certificate in Marketing


The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. This 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time.

Applicants must have a Bachelor's degree in any discipline. The minimum CGPA required in the Bachelor's degree in 3.0 out of 4.0; or a minimum CGPA of 3.2 out of 4.0 in the equivalent of the last two years of full-time university-level academic studies. Applicants must also have a minimum of three years recent, relevant work experience in marketing. All applicants must provide their curriculum vitae and two letters of reference.

NumberTitlePrerequisitesAvailable Times
4 REQUIRED Courses:
CMR2 548Processes of Marketing Research  WEDWED 
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548  TUE 
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548  WED 
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548MON/WED THU 
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementAdvanced Student THUTHU 
CPL2 553Small Business ManagementCACC 520 and CMR2 542    
CMIS 541Information Systems for Managers     
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548  MON 
CMR2 590Topics in MarketingNone (Topic for Fall 2012 will be 'Sports Marketing')    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.