Career and Professional Developement

School of Continuing Studies

Graduate Certificate in Marketing

Objectives

The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. As a person with a Bachelor of Commerce degree, which provides a solid academic background in business, this 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time.

NumberTitlePrerequisitesAvailable Times
 Winter
2014
Spring/Summer
2014
Fall
2014
4 REQUIRED Courses:
CMR2 548Processes of Marketing ResearchCorequisite: CMR2 542WED THU
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548TUE  
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548WED  
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548 WED 
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementCore Program  THU
CPL2 553Small Business ManagementCACC 520 and CMR2 542WED WED
CMIS 541Information Systems for Managers TUE  
CCLW 511Law 1 THUMON/WEDWED
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548THU  
CMR2 590Topics in MarketingNone (Topic for Fall 2012 will be 'Sports Marketing')   
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.