Career and Professional Development

School of Continuing Studies

_Graduate Certificate in Marketing (Prior to Summer 2018 - replaced by Graduate Certificate in Digital Ma

Objectives

The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. This 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time.

Applicants must have a Bachelor's degree in any discipline. The minimum CGPA required in the Bachelor's degree in 3.0 out of 4.0; or a minimum CGPA of 3.2 out of 4.0 in the equivalent of the last two years of full-time university-level academic studies. Applicants must also have a minimum of three years recent, relevant work experience in marketing. All applicants must provide their curriculum vitae and two letters of reference.

*Applications to this program are no longer being accepted. This program has been replaced by the Graduate Certificate in Digital Marketing as of the Summer 2018 term.

NumberTitlePrerequisitesAvailable Times
 Winter
2018
Spring/Summer
2018
Fall
2018
Winter
2019
4 REQUIRED Courses:
CMR2 548Processes of Marketing Research WED   
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548TUE   
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548WED   
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548THUMON/WED  
1 COMPLEMENTARY Course to be chosen from the following:
CPL2 552Strategic ManagementAdvanced StudentTHU   
CPL2 553Small Business ManagementCACC 520 and CMR2 542    
CMIS 541Information Systems for Managers  TUE/THU  
CCLW 511Law 1 WEDMON/WED  
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548MON   
CMR2 590Topics in MarketingNone    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.