Career and Professional Development

School of Continuing Studies

_Diploma in Public Relations Management (Program prior to Fall 2012)


Admissions no longer accepted, please refer to the Diploma in Public Relations and Communications Management.

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like further academic background. It offers students an opportunity to gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. While skills are taught, major emphasis is placed on the strategic aspects of public relations. Instructors are experienced practitioners active in the field who will introduce students to guest speakers and real projects in the industry. The Canadian Public Relations Society (CPRS), through its member organization, the Société québécoise des professionnels en relations publiques (SQPRP) and the International Association of Business Communicators (IABC) have representation on the Program Committee. Student membership in these professional associations is strongly encouraged.
In addition to the admission requirements for Diploma Programs, students must have a CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in their last two years of full-time academic studies in their undergraduate degree.

NumberTitlePrerequisitesAvailable Times
7 REQUIRED Courses:
CPRL 510Fundamentals of P.R. MON   
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510 TUE   
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520    
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520THU   
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531WED   
CPRL 540Communication PlanningCPRL 530 and CPRL 535WEDTUE  
CPRL 541Ethics in Public RelationsCorequisite: CPRL 510 and CPRL 520    
3 COMPLEMENTARY Courses to be chosen from:
1 to 3 Courses from the following:
CPRL 515Fund-Raising and Philantrophy  MON/WED  
CPRL 532Public Relations Event Management     
CPRL 542Financial CommunicationsCPRL 530 and CPRL 531    
CPRL 543Diversity and Community Relations     
CPRL 590Topics in Public RelationsCPRL 530 CPRL 531 or Departmental Approval    
0 to 2 Courses from the following:
CGM2 510Project Management: Tools and TechniquesNot open to Special StudentsMONSAT  
CMR2 542Marketing Principles and Applications MONMON/WED  
CORG 551Behaviour in Organizations TUE MON/WEDMON/WED  
CPL2 534Leading in Diverse and Global Workplaces     
CPL2 553Small Business ManagementCACC 520 and CMR2 542    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.