Career and Professional Development

School of Continuing Studies

Diploma in Public Relations & Communications Management

Objectives

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

NumberTitlePrerequisitesAvailable Times
 Spring/Summer
2015
Fall
2015
Winter
2016
Spring/Summer
2016
7 REQUIRED COURSES: (21 Credits)
CPRL 510Fundamentals of P.R.  MONMON 
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510  TUETUE 
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520 THU  
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520  THU 
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531  MON 
CPRL 540Communication PlanningCPRL 530 and CPRL 535TUE/FRIMON TUE/FRI
CPRL 541Ethics in Public RelationsCorequisite: CPRL 510 and CPRL 520 WED  
3 COMPLEMENTARY Courses from: (9 Credits)
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CPRL 533Communications in the Corporate SectorCPRL 510 and CPRL 520  WED 
CPRL 534Communications in the Not-For-Profit SectorCPRL 510 and CPRL 520  TUE 
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CGM2 510Project Management: Tools and TechniquesRestriction: Open to students currently in a graduate program. Not open to Special Students.MON/SAT TUE/THUTUEWEDMON/SAT TUE/THU
CMR2 542Marketing Principles and Applications MONMONMONMON
CORG 551Behaviour in Organizations TUE/FRITUE WEDTUE WEDTUE/FRI
CPRL 515Fund-Raising and Philantrophy WED  WED
CPRL 532Public Relations Event Management  SAT  
CPRL 590Topics in Public RelationsCPRL 530 CPRL 531 or Departmental Approval    
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.