Career and Professional Development

School of Continuing Studies

Diploma in Management with a Concentration in Public Relations and Communications Management


The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.

NumberTitlePrerequisitesAvailable Times
CO-REQUISITES (These courses must be taken at the beginning of the program):
CEC2 532Business EconomicsRestricted to students in the Certificates in Finance and Risk Management; or other CPD Graduate programs.TUEMON TUEMON TUETUE
CMS2 500Mathematics for ManagementCMSC 000 or the Exemption by Examination test Note: Course must be completed in the first semester of the Diploma in Management program. WEDWEDWEDWED
9 REQUIRED Courses: (27 Credits)
CFIN 512Corporate Finance(CACC 520 or CACC 521) and CMS2 521MON/SATMONMONMON/SAT
CMR2 542Marketing Principles and Applications MONMONMONMON
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWEDWEDWEDWED
CORG 551Behaviour in Organizations TUE/FRITUE WEDTUE WEDTUE/FRI
CPRL 510Fundamentals of P.R.  MONMON 
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510  TUETUE 
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520 THU  
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520  THU 
CACC 520Accounting for ManagementCo-requisite: CMS2 500 or the Exemption by ExaminationTHUTUE THUTHUTHU
1 COMPLEMENTARY Course to be chosen from the following: (3 Credits)
CGM2 510Project Management: Tools and TechniquesRestriction: Open to students currently in a graduate program. Not open to Special Students.MON/SAT TUE/THUTUEWEDMON/SAT TUE/THU
CMIS 530Web Analytics for Internet Business  WED  
CMIS 542Strategic Internet Marketing  THU  
CMIS 544Social Media Marketing and Technology   TUE 
CPRL 515Fund-Raising and Philantrophy WED  WED
CPRL 532Public Relations Event Management  SAT  
CPRL 533Communications in the Corporate SectorCPRL 510 and CPRL 520  WED 
CPRL 534Communications in the Not-For-Profit SectorCPRL 510 and CPRL 520  TUE 
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531  MON 
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.