Career and Professional Development

School of Continuing Studies

_Diploma in Management with a Concentration in Public Relations & Comm. Mgmt (Admissions are closed.)

Objectives

The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.

NumberTitlePrerequisitesAvailable Times
 Winter
2017
Spring/Summer
2017
Fall
2017
Winter
2018
CO-REQUISITES (These courses must be taken at the beginning of the program):
CEC2 532Business Economics MON TUETHUMON TUEMON TUE
CMS2 500Mathematics for ManagementCMSC 000 Foundations of Mathematics or Exemption by Examination WEDWEDWEDWED
9 REQUIRED Courses: (27 Credits)
CFIN 512Corporate FinancePre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521MONSATSATSAT
CMR2 542Marketing Principles and Applications MONTUE/THUMONMON
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWEDWEDWEDWED
CORG 551Behaviour in Organizations TUE WEDTUE/THUTUE WEDTUE WED
CPRL 510Fundamentals of P.R. MON MONMON
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510 TUE TUETUE
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520  THU 
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520THU  THU
CACC 520Accounting for ManagementCo-requisite: CMS2 500 Mathematics for Management or Exemption by ExaminationTHUTUETHUTHU
1 COMPLEMENTARY Course to be chosen from the following: (3 Credits)
CGM2 510Project Management: Tools and TechniquesNot open to Special StudentsWED FRI/SATSATTUEMON
CMIS 530Digital Analytics and Targeting   TUE 
CMIS 542Strategic Internet Marketing     
CMIS 544Digital Marketing Automation, Planning and Technol TUE  TUE
CPRL 515Fund-Raising and Philantrophy  MON/WED  
CPRL 532Public Relations Event Management   SAT 
CPRL 533Communications in the Corporate SectorCPRL 510 and CPRL 520MON  MON
CPRL 534Communications in the Not-For-Profit SectorCPRL 510 and CPRL 520    
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531WED  WED
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.