Career and Professional Developement

School of Continuing Studies

Diploma in Management with a Concentration in Public Relations and Communications Management

Objectives

The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.

NumberTitlePrerequisitesAvailable Times
 Winter
2014
Spring/Summer
2014
Fall
2014
CO-REQUISITES (These courses must be taken at the beginning of the program):
CEC2 532Business EconomicsRestricted to students in the Certificates in Finance and Risk Management; or other CPD Graduate programs.MON TUETUEMON TUE
CMS2 500Mathematics for ManagementCMSC 000 or the Exemption by Examination test Note: Course must be completed in the first semester of the Diploma in Management program. TUE WEDWEDTUE WED
9 REQUIRED Courses: (27 Credits)
CACC 520Accounting for ManagementCo-requisite: CMS2 500. Only for students in Cert. in Entrepreneurship, Cert. in Health & Social Serv Mgmt, and for all graduate students.MON TUE THUTHU FRI/SATTUE THU
CFIN 512Corporate Finance(CACC 520 or CACC 521) and CMS2 521MON WEDWEDMON WED
CMR2 542Marketing Principles and Applications MONMONMON
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWED THUWEDWED THU
CORG 551Behaviour in Organizations TUE WEDTUETUE WED
CPRL 510Fundamentals of P.R. MON MON
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510 TUE TUE
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520  THU
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520THU  
1 COMPLEMENTARY Course to be chosen from the following: (3 Credits)
CGM2 510Project Management: Tools and TechniquesRestriction: Open to students currently in a graduate program. Not open to Special Students.WEDMON TUE/THUTUE
CMIS 530Web Analytics for Internet Business   WED
CMIS 542Strategic Internet Marketing   TUE
CMIS 544Social Media Marketing and Technology TUE  
CPRL 515Fund-Raising and Philantrophy  WED 
CPRL 532Public Relations Event Management   SAT
CPRL 533Communications in the Corporate SectorCPRL 510 and CPRL 520WED  
CPRL 534Communications in the Not-For-Profit SectorCPRL 510 and CPRL 520TUE  
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531MON  
Or any other 500 or 600 graduate level course offered through CPD
and approved by the department.