Career and Professional Development

School of Continuing Studies

_Diploma in Management with a Concentration in Public Relations (Admissions no longer accepted)

Objectives

Admissions no longer accepted, please refer to the Diploma in Public Relations & Communications Management.


The Public Relations concentration offers students an opportunity to gain knowledge in the fundamental and most frequently applied areas of specialization in public relations either to enhance their communication effectiveness or because they need to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations Management in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.
In addition to the admission requirements for Diploma Programs, students must have an undergraduate degree in an area other than Commerce or equivalent.

NumberTitlePrerequisitesAvailable Times
 Spring/Summer
2017
Fall
2017
Winter
2018
Spring/Summer
2018
CO-REQUISITES (These courses must be taking at the beginning of the program):
CMS2 500Mathematics for ManagementCMSC 000 Foundations of Mathematics or Exemption by Examination WEDWEDWED 
CEC2 532Business Economics THUMON TUEMON TUE 
9 REQUIRED Courses:
CACC 520Accounting for ManagementCo-requisite: CMS2 500 Mathematics for Management or Exemption by ExaminationTUETHUTHU 
CFIN 512Corporate FinancePre-requisite: (CACC 520 or CACC 521) and Co-requisite: CMS2 521SATMONSAT 
CMR2 542Marketing Principles and Applications TUE/THUMONMON 
CMS2 521Applied Management StatisticsCMS2 500 or the Exemption by Examination TestWEDWEDWED 
CORG 551Behaviour in Organizations MON/WED TUE/THUTUE WEDTUE WED 
CPRL 510Fundamentals of P.R.  MONMON 
CPRL 520Applied P.R. CommunicationCorequisite: CPRL 510  TUETUE 
CPRL 530Internal Stakeholder CommunicationCorequisite: CPRL 510 and CPRL 520 THU  
CPRL 531Media Context and ApplicationsCorequisite: CPRL 510 and CPRL 520  THU 
1 COMPLEMENTARY Course to be chosen from the following:
CGM2 510Project Management: Tools and TechniquesNot open to Special StudentsSATTUEMON 
CPRL 515Fund-Raising and Philantrophy MON/WED   
CPRL 532Public Relations Event Management  SAT  
CPRL 535Public Opinion and Public PolicyCorequisite: CPRL 531  WED 
CPRL 542Financial CommunicationsCPRL 530 and CPRL 531    
CPRL 543Diversity and Community Relations