Career and Professional Development

School of Continuing Studies

Diploma in Applied Marketing


The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations.
Admission requirements:

Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.

NumberTitlePrerequisitesAvailable Times
10 REQUIRED COURSES: (30 Credits)
CMIS 542Strategic Internet Marketing     
CMR2 542Marketing Principles and Applications TUE/THUMONMON 
CMR2 543Marketing of ServicesCMR2 542 and CMR2 548  MON 
CMR2 548Processes of Marketing Research  WEDWED 
CMR2 549Strategic SellingCorequisite: CMR2 542 TUE  
CMR2 556Buyer BehaviourCMR2 542 and CMR2 548  WED 
CMR2 564Marketing Communications: A Strategic ApproachCMR2 542 and CMR2 548  TUE 
CMR2 566Global Marketing ManagementCMR2 542 and CMR2 548MON/WED THU 
CMR2 570Strategic Marketing PlanningCMIS 542, CMR2 542, CMR2 543, CMR2 548, CMR2 549, CMR2 556, CMR2 564, CMR2 566 and CPL2 510TUE   
CPL2 510Communication and Networking Skills SATSAT FRI/SATSAT