The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations.
Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
|10 REQUIRED COURSES: (30 Credits)|
|CMIS 542||Strategic Internet Marketing|
|CMR2 542||Marketing Principles and Applications||MON||MON||MON/WED|
|CMR2 543||Marketing of Services||CMR2 542 and CMR2 548||MON|
|CMR2 548||Processes of Marketing Research||WED||WED|
|CMR2 549||Strategic Selling||Corequisite: CMR2 542||TUE|
|CMR2 556||Buyer Behaviour||CMR2 542 and CMR2 548||WED|
|CMR2 564||Marketing Communications: A Strategic Approach||CMR2 542 and CMR2 548||TUE|
|CMR2 566||Global Marketing Management||CMR2 542 and CMR2 548||THU||MON/WED|
|CMR2 570||Strategic Marketing Planning||CMIS 542, CMR2 542, CMR2 543, CMR2 548, CMR2 549, CMR2 556, CMR2 564, CMR2 566 and CPL2 510||MON/WED|
|CPL2 510||Communication and Networking Skills||SAT FRI/SAT||SAT||SAT|