Career and Professional Development

School of Continuing Studies

Certificate in Public Relations & Communications Management (Program as of Fall 2012)

Objectives

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social) media is changing the way publics and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

NumberTitlePrerequisitesAvailable Times
 Spring/Summer
2015
Fall
2015
Winter
2016
Spring/Summer
2016
8 REQUIRED Courses: (24 Credits)
CPRL 214Applied Public Relations Methods 1Corequisite: CPRL 223 TUETUE 
CPRL 223Basics of Public Relations  MONMON 
CPRL 224Applied Public Relations Methods 2(EDEC 207 or CCOM 207 or CPRL 214) and CPRL 223 TUETUE 
CPRL 225Social and Traditional Media RelationsCorequisites: (EDEC 207 or CCOM 207 or CPRL 214) and CPRL 223  THU 
CPRL 226Corporate Communications(CCOM 214 or CCOM 207 or EDEC 207) and CPRL 223   WED 
CPRL 227Internal CommunicationCorequisite: (CPRL 214 or CCOM 207 or EDEC 207) and CPRL 223 THU  
CPRL 321PR Issues ManagementCPRL 214 or CCOM 207 or EDEC 207 and CPRL 223  MON 
CPRL 322Cases in Public RelationsCPRL 224, CPRL 225 and (CPRL 226 or CPRL 227) and CPRL 320 and CPRL 321 or contact Department for registration approval.TUE/FRIMON TUE/FRI
2 COMPLEMENTARY Courses to be chosen from the following: (6 Credits)
CGMG 210Fundamentals of Project ManagementRestriction: Open to students currently in a program. Not open to Special Students.MON/SAT THUTUEMONMON/SAT THU
CPRL 220Fundamentals of Fund Raising WED  WED
CPRL 228Event Management  WED  
MGCR 222Introduction to Organizational Behaviour MON/WED TUE/THUSAT MON/THU TUE WEDSAT TUE WEDMON/WED TUE/THU
MGCR 352Marketing Management 1 TUE/THUTUETUETUE/THU
MGCR 360Social Context of Business