Career and Professional Developement

School of Continuing Studies

Certificate in Marketing (Currently under review)

Objectives

Currently under review. Admissions for the program will no longer be accepted as of Spring/Summer 2013


To introduce students to theories and concepts of marketing, and to provide an opportunity to apply these in practical situations. It is intended that the student who completes the program will be prepared for a career in a major area in marketing and be able to understand and use modern marketing literature.

NumberTitlePrerequisitesAvailable Times
 Winter
2014
Spring/Summer
2014
Fall
2014
CO-REQUISITE (This course must be taken at the beginning of the program):
CMSC 101College Algebra and FunctionsCMSC 000 or the Exemption by Examination testTUE THUTUE/THUWED THU
7 REQUIRED Courses:
MGCR 211Introduction to Financial Accounting TUE WEDTUETUE WED
MGCR 273Introductory Management StatisticsCMSC 101 or the Exemption by Examination TestWED WED
MGCR 352Marketing Management 1 TUETUE/THUTUE
MRKT 354Marketing Management 2MGCR 352   
MRKT 451Marketing ResearchMGCR 273 and MGCR 352   
MRKT 452Consumer BehaviourMGCR 352   
MRKT 357Marketing Planning 1MRKT 354, MRKT 452 and MRKT 451 or Departmental approval   
3 COMPLEMENTARY Courses to be chosen from the following:
BUSA 464Management of Small EnterprisesMGCR 341WED WED
MRKT 355Service MarketingMGCR 352   
MRKT 434Topics in MarketingMGCR 352 and MGCR 273 or Departmental Approval (Topic for Fall 2012 will be 'Sports Marketing')   
MRKT 453Advertising ManagementMGCR 352 and MRKT 452 or Departmenal Approval   
MRKT 455Sales ManagementMGCR 352   
MRKT 456Business to Business MarketingMGCR 352   
MRKT 483International Marketing ManagementMGCR 352 and MGCR 382 or Departmental approval   
MGCR 382International Business THUMON/WEDTHU