Career and Professional Development

School of Continuing Studies

_Certificate in Marketing (Admissions no longer accepted)

Objectives

Admissions no longer accepted, please refer to the Cetificate in Applied Marketing.


To introduce students to theories and concepts of marketing, and to provide an opportunity to apply these in practical situations. It is intended that the student who completes the program will be prepared for a career in a major area in marketing and be able to understand and use modern marketing literature.

NumberTitlePrerequisitesAvailable Times
 Winter
2015
Spring/Summer
2015
Fall
2015
Winter
2016
CO-REQUISITE (This course must be taken at the beginning of the program):
CMSC 101College Algebra and FunctionsCMSC 000 or the Exemption by Examination testTUE THUTUE/THUWEDTUE
7 REQUIRED Courses:
MGCR 211Introduction to Financial Accounting TUE WEDTUETUE WEDTUE WED
MGCR 273Introductory Management StatisticsCMSC 101 or the Exemption by Examination TestWED WEDWED
MGCR 352Marketing Management 1 TUETUE/THUTUETUE
MRKT 354Marketing Management 2MGCR 352    
MRKT 451Marketing ResearchMGCR 273 and MGCR 352    
MRKT 452Consumer BehaviourMGCR 352    
MRKT 357Marketing Planning 1MRKT 354, MRKT 452 and MRKT 451 or Departmental approval    
3 COMPLEMENTARY Courses to be chosen from the following:
BUSA 464Management of Small EnterprisesMGCR 341WED WED 
MRKT 355Services MarketingMGCR 352    
MRKT 434Topics in Marketing 1MGCR 352 and MGCR 273 or Departmental Approval (Topic for Fall 2012 will be 'Sports Marketing')    
MRKT 453Advertising ManagementMGCR 352 and MRKT 452 or Departmenal Approval    
MRKT 455Sales ManagementMGCR 352    
MRKT 456Business to Business MarketingMGCR 352    
MRKT 483International Marketing ManagementMGCR 352 and MGCR 382 or Departmental approval    
MGCR 382International Business THUMON/WEDTHUTHU