Career and Professional Development

School of Continuing Studies

Certificate in Applied Marketing


The Certificate in Applied Marketing is intended for students who wish to acquire basic knowledge of the marketing field that will allow them to aspire to entry-level positions in business, industry and not-for-profit organizations. It will introduce students to theories and concepts of marketing, and provide an opportunity to apply these in practical situations.

NumberTitlePrerequisitesAvailable Times
10 REQUIRED COURSES: (30 Credits)
CMRK 200Fundamentals of Marketing TUETUE/THU  
CMRK 225Marketing Statistics and ResearchCo-requisite: CMRK 200WED   
CMRK 230Personal Selling and Customer ServicesCo-requisite: CMRK 200    
CMRK 235Digital Media MarketingCo-requisite: CMRK 200    
CMRK 320Principles of Consumer BehaviourCMRK 200 and CMRK 225WED   
CMRK 321Integrated Marketing CommunicationsCMRK 200 and CMRK 225TUE   
CMRK 322Basics of Service MarketingCMRK 200 and CMRK 225MON   
CMRK 325Global MarketingCMRK 200 and CMRK 225THUMON/WED  
CMRK 430Marketing ApplicationsCMRK 200, CMRK 225, CMRK 230, CMRK 235, CMRK 320, CMRK 321, CMRK 322, CMRK 325 and CPRL 221 MON/WED  
CPRL 221Professional Communication and Networking SATMON/WED