Career and Professional Development

School of Continuing Studies

Certificate in Applied Marketing

Objectives

The Certificate in Applied Marketing is intended for students who wish to acquire basic knowledge of the marketing field that will allow them to aspire to entry-level positions in business, industry and not-for-profit organizations. It will introduce students to theories and concepts of marketing, and provide an opportunity to apply these in practical situations.

NumberTitlePrerequisitesAvailable Times
 Spring/Summer
2015
Fall
2015
Winter
2016
Spring/Summer
2016
10 REQUIRED COURSES: (30 Credits)
CMRK 200Fundamentals of Marketing TUE/THUTUETUETUE/THU
CMRK 225Marketing Statistics and ResearchCo-requisite: CMRK 200 THUWED 
CMRK 230Personal Selling and Customer ServicesCo-requisite: CMRK 200 WED  
CMRK 235Digital Media MarketingCo-requisite: CMRK 200  MON 
CMRK 320Principles of Consumer BehaviourCMRK 200 and CMRK 225  WED 
CMRK 321Integrated Marketing CommunicationsCMRK 200 and CMRK 225  TUE 
CMRK 322Basics of Service MarketingCMRK 200 and CMRK 225  THU 
CMRK 325Global MarketingCMRK 200 and CMRK 225WED  WED
CMRK 430Marketing ApplicationsCMRK 200, CMRK 225, CMRK 230, CMRK 235, CMRK 320, CMRK 321, CMRK 322, CMRK 325 and CPRL 221TUE  TUE
CPRL 221Professional Communication and Networking MON THU FRI/SATMONSATMON THU FRI/SAT