MRKT 483 : International Marketing Management
Marketing management considerations of a company seeking to extend beyond its domestic market. Required changed in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
PrerequisitesMGCR352: Marketing Management 1MGCR382: International Business
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|