Career and Professional Developement

School of Continuing Studies

MRKT 483 : International Marketing Management

Course Description

Marketing management considerations of a company seeking to extend beyond its domestic market. Required changed in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Prerequisites

MGCR352: Marketing Management 1
MGCR382: International Business

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term