Career and Professional Developement

School of Continuing Studies

MRKT 483 : International Marketing Management

Course Description

Marketing management considerations of a company seeking to extend beyond its domestic market. Required changed in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Prerequisites

MGCR352: Marketing Management 1
MGCR382: International Business

This Course Is Not Offered During Spring/Summer 2015 Term
This Course Is Not Offered During Fall 2015 Term
The tentative timetable is not yet available for the Winter 2016 Term
The tentative timetable is not yet available for the Spring/Summer 2016 Term