Career and Professional Developement

School of Continuing Studies

MRKT 456 : Business to Business Marketing

Course Description

Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Prerequisites

MGCR352: Marketing Management 1

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term