Career and Professional Developement

School of Continuing Studies

MRKT 456 : Business to Business Marketing

Course Description

Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Prerequisites

MGCR352: Marketing Management 1

This Course Is Not Offered During Spring/Summer 2015 Term
This Course Is Not Offered During Fall 2015 Term
The tentative timetable is not yet available for the Winter 2016 Term
The tentative timetable is not yet available for the Spring/Summer 2016 Term