MRKT 453 : Advertising Management
Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussion.
PrerequisitesMGCR352: Marketing Management 1MRKT452: Consumer Behaviour
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|