Career and Professional Developement

School of Continuing Studies

MRKT 453 : Advertising Management

Course Description

Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussion.

Prerequisites

MGCR352: Principles of Marketing
MRKT452: Consumer Behaviour

This Course Is Not Offered During Fall 2016 Term
This Course Is Not Offered During Winter 2017 Term
The tentative timetable is not yet available for the Spring/Summer 2017 Term
The tentative timetable is not yet available for the Fall 2017 Term