Career and Professional Developement

School of Continuing Studies

MRKT 453 : Advertising Management

Course Description

Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussion.

Prerequisites

MGCR352: Marketing Management 1
MRKT452: Consumer Behaviour

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term