MRKT 452 : Consumer Behaviour
A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
PrerequisitesMGCR352: Marketing Management 1
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|