MRKT 452 : Consumer Behaviour
A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
PrerequisitesMGCR352: Principles of Marketing
|This Course Is Not Offered During Winter 2016 Term|
|This Course Is Not Offered During Spring/Summer 2016 Term|
|The tentative timetable is not yet available for the Fall 2016 Term|
|The tentative timetable is not yet available for the Winter 2017 Term|