MRKT 451 : Marketing Research
Theoretical techniques and procedures common in marketing reserach. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
PrerequisitesMGCR273: Introductory Management StatisticsMGCR352: Marketing Management 1
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|