Career and Professional Developement

School of Continuing Studies

MRKT 451 : Marketing Research

Course Description

Theoretical techniques and procedures common in marketing reserach. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Prerequisites

MGCR273: Introductory Management Statistics
MGCR352: Marketing Management 1

This Course Is Not Offered During Spring/Summer 2015 Term
This Course Is Not Offered During Fall 2015 Term
The tentative timetable is not yet available for the Winter 2016 Term
The tentative timetable is not yet available for the Spring/Summer 2016 Term