Career and Professional Developement

School of Continuing Studies

MRKT 451 : Marketing Research

Course Description

Theoretical techniques and procedures common in marketing reserach. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Prerequisites

MGCR273: Introductory Management Statistics
MGCR352: Marketing Management 1

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term