Career and Professional Developement

School of Continuing Studies

MRKT 357 : Marketing Planning 1

Course Description

Marketing Planning is designed as a capstone to previous marketing courses. Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

Prerequisites

MRKT354: Marketing Management 2
MRKT452: Consumer Behaviour
MRKT451: Marketing Research

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term