MRKT 357 : Marketing Planning 1
Marketing Planning is designed as a capstone to previous marketing courses. Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
PrerequisitesMRKT354: Marketing Management 2MRKT452: Consumer BehaviourMRKT451: Marketing Research
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|