Career and Professional Developement

School of Continuing Studies

MRKT 357 : Marketing Planning 1

Course Description

Marketing Planning is designed as a capstone to previous marketing courses. Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

Prerequisites

MRKT354: Marketing Management 2
MRKT452: Consumer Behaviour
MRKT451: Marketing Research

This Course Is Not Offered During Spring/Summer 2015 Term
This Course Is Not Offered During Fall 2015 Term
The tentative timetable is not yet available for the Winter 2016 Term
The tentative timetable is not yet available for the Spring/Summer 2016 Term