Career and Professional Developement

School of Continuing Studies

MRKT 355 : Service Marketing

Course Description

Services are fleeting and involve direct contact between the supplier and buyer. Inventories disappear every time an aircraft takes off or the night passes for a hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

Prerequisites

MRKT355: Service Marketing
MGCR352: Marketing Management 1

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term