MRKT 354 : Marketing Management 2
The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
PrerequisitesMGCR352: Principles of Marketing
|This Course Is Not Offered During Fall 2016 Term|
|This Course Is Not Offered During Winter 2017 Term|
|The tentative timetable is not yet available for the Spring/Summer 2017 Term|
|The tentative timetable is not yet available for the Fall 2017 Term|