Career and Professional Developement

School of Continuing Studies

MRKT 354 : Marketing Management 2

Course Description

The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Prerequisites

MGCR352: Marketing Management 1

This Course Is Not Offered During Winter 2014 Term
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term