MRKT 354 : Marketing Management 2
The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
PrerequisitesMGCR352: Marketing Management 1
|This Course Is Not Offered During Winter 2014 Term|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|