Career and Professional Developement

School of Continuing Studies

MRKT 354 : Marketing Management 2

Course Description

The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Prerequisites

MGCR352: Principles of Marketing

This Course Is Not Offered During Spring/Summer 2016 Term
This Course Is Not Offered During Fall 2016 Term
The tentative timetable is not yet available for the Winter 2017 Term
The tentative timetable is not yet available for the Spring/Summer 2017 Term