MGCR 352 : Principles of Marketing
Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
|Available Section(s) for Winter 2018 Term|
|MGCR 352/761||14146||TUE||ENGMC 13|
|Available Section(s) for Spring/Summer 2018 Term|
|MGCR 352/761||843 ||TUE/THU||ENGTR 0100|
|The tentative timetable is not yet available for the Fall 2018 Term|
|The tentative timetable is not yet available for the Winter 2019 Term|