Career and Professional Developement

School of Continuing Studies

MGCR 352 : Marketing Management 1

Course Description

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Prerequisites

NONE

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
MGCR 352/76113850TUEWONG 1020
Available Section(s) for Spring/Summer 2014 Term
SectionCRNDay OfferedLocation
MGCR 352/761436 TUE/THU
Available Section(s) for Fall 2014 Term
SectionCRNDay OfferedLocation
MGCR 352/76118906TUETBA