Career and Professional Developement

School of Continuing Studies

CPRL 540 : Communication Planning

Course Description

Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.

Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.



Prerequisites

CPRL530: Internal Stakeholder Communication
CPRL535: Public Opinion and Public Policy

This Course Is Not Offered During Winter 2014 Term
Available Section(s) for Spring/Summer 2014 Term
SectionCRNDay OfferedLocation
CPRL 540/761512 TUE
Available Section(s) for Fall 2014 Term
SectionCRNDay OfferedLocation
CPRL 540/7518084 MONTBA