Career and Professional Developement

School of Continuing Studies

CPRL 540 : Communication Planning

Course Description

Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.

Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.



Prerequisites

CPRL530: Internal Stakeholder Communication
CPRL535: Public Opinion and Public Policy

Available Section(s) for Spring/Summer 2017 Term
SectionCRNDay OfferedLocation
CPRL 540/761924 TUEENGTR 2100
This Course Is Not Offered During Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CPRL 540/77116767WEDTBA
The tentative timetable is not yet available for the Spring/Summer 2018 Term