CPRL 540 : Communication Planning
Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.
PrerequisitesCPRL530: Internal Stakeholder CommunicationCPRL535: Public Opinion and Public Policy
|This Course Is Not Offered During Winter 2014 Term|
|Available Section(s) for Spring/Summer 2014 Term|
|CPRL 540/761||512 ||TUE|| |
|Available Section(s) for Fall 2014 Term|
|CPRL 540/751||8084 ||MON||TBA|