Career and Professional Developement

School of Continuing Studies

CPRL 531 : Media Context and Applications

Course Description

Context in which media operate (regulation, ownership, pratical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

Prerequisites

CPRL510: Fundamentals of P.R.
CPRL520: Applied P.R. Communication

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CPRL 531/78110660THUENGMD 280
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term