CPRL 531 : Media Context and Applications
Context in which media operate (regulation, ownership, pratical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
PrerequisitesCPRL510: Fundamentals of P.R.CPRL520: Applied P.R. Communication
|Available Section(s) for Winter 2016 Term|
|CPRL 531/781||10660||THU||ENGMC 103|
|This Course Is Not Offered During Spring/Summer 2016 Term|
|The tentative timetable is not yet available for the Fall 2016 Term|
|Available Section(s) for Winter 2017 Term|