CPRL 531 : Media Context and Applications
Context in which media operate (regulation, ownership, pratical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
PrerequisitesCPRL510: Fundamentals of P.R.CPRL520: Applied P.R. Communication
|Available Section(s) for Winter 2014 Term|
|CPRL 531/781||10660||THU||ENGMD 280|
|This Course Is Not Offered During Spring/Summer 2014 Term|
|The tentative timetable is not yet available for the Fall 2014 Term|