Career and Professional Developement

School of Continuing Studies

CMRK 430 : Marketing Applications

Course Description

Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation. Students must have completed all other required courses in the program, or be in their final semester.

Prerequisites

CMRK200: Fundamentals of Marketing
CMRK225: Marketing Statistics and Research
CMRK230: Personal Selling and Customer Services
CMRK235: Digital Media Marketing
CMRK320: Principles of Consumer Behaviour
CMRK321: Integrated Marketing Communications
CMRK322: Basics of Service Marketing
CMRK325: Global Marketing
CPRL221: Professional Communication and Networking

Available Section(s) for Spring/Summer 2017 Term
SectionCRNDay OfferedLocation
CMRK 430/761870 TUEENGTR 1090
This Course Is Not Offered During Fall 2017 Term
The tentative timetable is not yet available for the Winter 2018 Term
The tentative timetable is not yet available for the Spring/Summer 2018 Term