Career and Professional Developement

School of Continuing Studies

CMRK 430 : Marketing Applications

Course Description

Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation. Students must have completed all other required courses in the program, or be in their final semester.

Prerequisites

CMRK200: Fundamentals of Marketing
CMRK225: Marketing Statistics and Research
CMRK230: Personal Selling and Customer Services
CMRK235: Digital Media Marketing
CMRK320: Principles of Consumer Behaviour
CMRK321: Integrated Marketing Communications
CMRK322: Basics of Service Marketing
CMRK325: Global Marketing
CPRL221: Professional Communication and Networking

This Course Is Not Offered During Winter 2018 Term
Available Section(s) for Spring/Summer 2018 Term
SectionCRNDay OfferedLocation
CMRK 430/751928 MON/WEDBURN 1B45
The tentative timetable is not yet available for the Fall 2018 Term
The tentative timetable is not yet available for the Winter 2019 Term