Career and Professional Developement

School of Continuing Studies

CMRK 322 : Basics of Service Marketing

Course Description

Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Prerequisites

CMRK200: Fundamentals of Marketing
CMRK225: Marketing Statistics and Research

This Course Is Not Offered During Spring/Summer 2017 Term
This Course Is Not Offered During Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMRK 322/75116738MONTBA
The tentative timetable is not yet available for the Spring/Summer 2018 Term