CMRK 322 : Basics of Service Marketing
Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
PrerequisitesCMRK200: Fundamentals of MarketingCMRK225: Marketing Statistics and Research
|This Course Is Not Offered During Spring/Summer 2017 Term|
|This Course Is Not Offered During Fall 2017 Term|
|Available Section(s) for Winter 2018 Term|
|The tentative timetable is not yet available for the Spring/Summer 2018 Term|