Career and Professional Developement

School of Continuing Studies

CMRK 321 : Integrated Marketing Communications

Course Description

Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media.

Prerequisites

CMRK200: Fundamentals of Marketing
CMRK225: Marketing Statistics and Research

This Course Is Not Offered During Spring/Summer 2017 Term
This Course Is Not Offered During Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMRK 321/76114922TUETBA
The tentative timetable is not yet available for the Spring/Summer 2018 Term