CMRK 321 : Integrated Marketing Communications
Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media.
PrerequisitesCMRK200: Fundamentals of MarketingCMRK225: Marketing Statistics and Research
|This Course Is Not Offered During Spring/Summer 2017 Term|
|This Course Is Not Offered During Fall 2017 Term|
|Available Section(s) for Winter 2018 Term|
|The tentative timetable is not yet available for the Spring/Summer 2018 Term|