Career and Professional Developement

School of Continuing Studies

CMRK 320 : Principles of Consumer Behaviour

Course Description

Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Prerequisites

CMRK200: Fundamentals of Marketing
CMRK225: Marketing Statistics and Research

This Course Is Not Offered During Spring/Summer 2017 Term
This Course Is Not Offered During Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMRK 320/77114921WEDTBA
The tentative timetable is not yet available for the Spring/Summer 2018 Term