CMRK 320 : Principles of Consumer Behaviour
Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
PrerequisitesCMRK200: Fundamentals of MarketingCMRK225: Marketing Statistics and Research
|This Course Is Not Offered During Spring/Summer 2017 Term|
|This Course Is Not Offered During Fall 2017 Term|
|Available Section(s) for Winter 2018 Term|
|The tentative timetable is not yet available for the Spring/Summer 2018 Term|