CMRK 230 : Personal Selling and Customer Services
Introduction to theories and practices of personal selling and delivery of effective customer service. Relationship, product, customer and presentation strategies. Measurement of service quality, feedback, conflict resolution, and management of customer expectations.
PrerequisitesCMRK200: Fundamentals of Marketing
|This Course Is Not Offered During Winter 2018 Term|
|This Course Is Not Offered During Spring/Summer 2018 Term|
|The tentative timetable is not yet available for the Fall 2018 Term|
|The tentative timetable is not yet available for the Winter 2019 Term|