Career and Professional Developement

School of Continuing Studies

CMR2 570 : Strategic Marketing Planning

Course Description

Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.

Prerequisites

CMIS542: Strategic Internet Marketing
CMR2542: Marketing Principles and Applications
CMR2543: Marketing of Services
CMR2548: Processes of Marketing Research
CMR2549: Strategic Selling
CMR2556: Buyer Behaviour
CMR2564: Marketing Communications: A Strategic Approach
CMR2566: Global Marketing Management
CPL2510: Communication and Networking Skills

Available Section(s) for Spring/Summer 2017 Term
SectionCRNDay OfferedLocation
CMR2 570/761907 TUEENGTR 1090
This Course Is Not Offered During Fall 2017 Term
The tentative timetable is not yet available for the Winter 2018 Term
The tentative timetable is not yet available for the Spring/Summer 2018 Term