CMR2 566 : Global Marketing Management
Marketing management consideration of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop and optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an intergrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
PrerequisitesCMS2521: Applied Management StatisticsCMR2542: Marketing Principles and ApplicationsCMR2548: Processes of Marketing Research
|Available Section(s) for Spring/Summer 2017 Term|
|CMR2 566/751||906 ||MON/WED||ENGTR 1080|
|This Course Is Not Offered During Fall 2017 Term|
|Available Section(s) for Winter 2018 Term|
|The tentative timetable is not yet available for the Spring/Summer 2018 Term|