CMR2 566 : Global Marketing Management
Marketing management consideration of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop and optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an intergrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
PrerequisitesCMS2521: Applied Management StatisticsCMR2542: Marketing Principles and ApplicationsCMR2548: Processes of Marketing Research
|This Course Is Not Offered During Winter 2014 Term|
|Available Section(s) for Spring/Summer 2014 Term|
|CMR2 566/771||665 ||WED|| |
|Available Section(s) for Fall 2014 Term|