Career and Professional Developement

School of Continuing Studies

CMR2 566 : Global Marketing Management

Course Description

Marketing management consideration of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop and optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an intergrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Prerequisites

CMS2521: Applied Management Statistics
CMR2542: Marketing Principles and Applications
CMR2548: Processes of Marketing Research

This Course Is Not Offered During Winter 2014 Term
Available Section(s) for Spring/Summer 2014 Term
SectionCRNDay OfferedLocation
CMR2 566/771665 WED
The tentative timetable is not yet available for the Fall 2014 Term