Career and Professional Developement

School of Continuing Studies

CMR2 564 : Marketing Communications: A Strategic Approach

Course Description

Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Prerequisites

CMR2542: Marketing Principles and Applications
CMR2548: Processes of Marketing Research

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CMR2 564/7612047 TUELEA 109
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term