CMR2 556 : Buyer Behaviour
This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
PrerequisitesCMR2542: Marketing Principles and ApplicationsCMR2548: Processes of Marketing Research
|This Course Is Not Offered During Spring/Summer 2016 Term|
|This Course Is Not Offered During Fall 2016 Term|
|The tentative timetable is not yet available for the Spring/Summer 2017 Term|