Career and Professional Developement

School of Continuing Studies

CMR2 556 : Buyer Behaviour

Course Description

This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

Prerequisites

CMR2542: Marketing Principles and Applications
CMR2548: Processes of Marketing Research

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CMR2 556/77113428WEDENGMD 276
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term