CMR2 556 : Buyer Behaviour
This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
PrerequisitesCMR2542: Marketing Principles and ApplicationsCMR2548: Processes of Marketing Research
|Available Section(s) for Winter 2015 Term|
|CMR2 556/771||13428||WED||BURN 1B23|
|This Course Is Not Offered During Spring/Summer 2015 Term|
|The tentative timetable is not yet available for the Fall 2015 Term|
|The tentative timetable is not yet available for the Winter 2016 Term|