CMR2 548 : Processes of Marketing Research
Course Description
Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Prerequisites
NONE
| Available Section(s) for Winter 2014 Term | | Section | CRN | Day Offered | Location | | CMR2 548/771 | 13434 | WED | RPHYS 114 |
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| This Course Is Not Offered During Spring/Summer 2014 Term |
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| Available Section(s) for Fall 2014 Term | | Section | CRN | Day Offered | Location | | CMR2 548/781 | 2102 | THU | TBA |
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