CMR2 548 : Processes of Marketing Research
Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
|This Course Is Not Offered During Spring/Summer 2016 Term|
|Available Section(s) for Fall 2016 Term|
|Available Section(s) for Winter 2017 Term|
|The tentative timetable is not yet available for the Spring/Summer 2017 Term|