Career and Professional Developement

School of Continuing Studies

CMR2 548 : Processes of Marketing Research

Course Description

Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

Prerequisites

NONE

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CMR2 548/77113434WEDRPHYS 114
This Course Is Not Offered During Spring/Summer 2014 Term
Available Section(s) for Fall 2014 Term
SectionCRNDay OfferedLocation
CMR2 548/7812102 THUTBA