Career and Professional Developement

School of Continuing Studies

CMR2 543 : Marketing of Services

Course Description

Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Prerequisites

CMR2542: Marketing Principles and Applications
CMR2548: Processes of Marketing Research

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CMR2 543/78113853THUENGMD 276
This Course Is Not Offered During Spring/Summer 2014 Term
The tentative timetable is not yet available for the Fall 2014 Term