Career and Professional Developement

School of Continuing Studies

CMR2 543 : Marketing of Services

Course Description

Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Prerequisites

CMR2542: Marketing Principles and Applications
CMR2548: Processes of Marketing Research

This Course Is Not Offered During Spring/Summer 2015 Term
This Course Is Not Offered During Fall 2015 Term
Available Section(s) for Winter 2016 Term
SectionCRNDay OfferedLocation
CMR2 543/781 THUTBA
The tentative timetable is not yet available for the Spring/Summer 2016 Term