Career and Professional Developement

School of Continuing Studies

CMR2 542 : Marketing Principles and Applications

Course Description

Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implentation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian market institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Prerequisites

NONE

Available Section(s) for Winter 2014 Term
SectionCRNDay OfferedLocation
CMR2 542/7512044 MONENGMC 12
Available Section(s) for Spring/Summer 2014 Term
SectionCRNDay OfferedLocation
CMR2 542/751262 MON
Available Section(s) for Fall 2014 Term
SectionCRNDay OfferedLocation
CMR2 542/7512100 MONTBA