CMR2 542 : Marketing Principles and Applications
Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implentation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian market institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
|Available Section(s) for Winter 2018 Term|
|CMR2 542/751||2044 ||MON||RPHYS 115|
|Available Section(s) for Spring/Summer 2018 Term|
|CMR2 542/751||828 ||MON/WED||688SH 1255|
|The tentative timetable is not yet available for the Fall 2018 Term|
|The tentative timetable is not yet available for the Winter 2019 Term|