Career and Professional Developement

School of Continuing Studies

CMR2 542 : Marketing Principles and Applications

Course Description

Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implentation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian market institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Prerequisites

NONE

Available Section(s) for Spring/Summer 2017 Term
SectionCRNDay OfferedLocation
CMR2 542/761905 TUE/THUENGTR 2120
Available Section(s) for Fall 2017 Term
SectionCRNDay OfferedLocation
CMR2 542/7512100 MONENGTR 0100
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMR2 542/7512044 MONTBA
The tentative timetable is not yet available for the Spring/Summer 2018 Term