Career and Professional Developement

School of Continuing Studies

CMIS 544 : Digital Marketing Automation, Planning and Technol

Course Description

Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

Prerequisites

NONE

Available Section(s) for Winter 2017 Term
SectionCRNDay OfferedLocation
CMIS 544/7612043 TUEENGTR 1090
This Course Is Not Offered During Spring/Summer 2017 Term
The tentative timetable is not yet available for the Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMIS 544/761 TUETBA