CMIS 544 : Digital Marketing Automation, Planning and Tech.
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
|This Course Is Not Offered During Spring/Summer 2017 Term|
|This Course Is Not Offered During Fall 2017 Term|
|Available Section(s) for Winter 2018 Term|
|CMIS 544/761||2043 ||TUE||TBA|
|The tentative timetable is not yet available for the Spring/Summer 2018 Term|