CMIS 544 : Digital Marketing Automation, Planning and Tech.
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
|Available Section(s) for Winter 2018 Term|
|CMIS 544/761||2043 ||TUE||ENGMD 280|
|This Course Is Not Offered During Spring/Summer 2018 Term|
|The tentative timetable is not yet available for the Fall 2018 Term|
|The tentative timetable is not yet available for the Winter 2019 Term|