Career and Professional Developement

School of Continuing Studies

CMIS 543 : Digital Advertising and Search Engine Optimization

Course Description

Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Obtain an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

Prerequisites

NONE

Available Section(s) for Winter 2017 Term
SectionCRNDay OfferedLocation
CMIS 543/75116747MONENGTR 0070
This Course Is Not Offered During Spring/Summer 2017 Term
The tentative timetable is not yet available for the Fall 2017 Term
Available Section(s) for Winter 2018 Term
SectionCRNDay OfferedLocation
CMIS 543/75116747MONTBA