Career and Professional Development

Program Details


Graduate Certificate in Public Relations Management

Objectives

The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. As a person with a Bachelor of Commerce degree, which provides a solid academic background in business, this 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time. In addition to the admission requirements for Graduate Certificates, students must have a Bachelor of Commerce degree (or equivalent) with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies. Applicants must also have a minimum of three years recent, relevant work experience in public relations or the communications industry. All applicants must provide their curriculum vitae and two letters of reference.

Courses

Number Title Prerequisites Available Times
Winter 2019 Spring/Summer 2019 Fall 2019 Winter 2020
4 REQUIRED Courses
CPRL 510 Fundamentals of P.R. MON
MON
MON
CPRL 520 Applied P.R. Communication Corequisite: CPRL 510 TUE
TUE
TUE
CPRL 530 Internal Stakeholder Communication Corequisite: CPRL 510 and CPRL 520 THU
CPRL 531 Media Context and Applications Corequisite: CPRL 510 and CPRL 520 THU
THU
1 COMPLEMENTARY Course to be chosen from the following:
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
FRI/SAT
SAT
TUE
MON
CPRL 515 Fund-Raising and Philantrophy MON/WED
CPRL 532 Public Relations Event Management SAT
CPRL 535 Public Opinion and Public Policy Corequisite: CPRL 531 WED
WED