Career and Professional Development

Program Details


Diploma in Public Relations & Communications Management

Objectives

This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.

Courses

Number Title Prerequisites Available Times
Winter 2019 Spring/Summer 2019 Fall 2019 Winter 2020
7 Required Courses: (21 Credits)
CPRL 510 Fundamentals of P.R. MON
MON
MON
CPRL 520 Applied P.R. Communication Corequisite: CPRL 510 TUE
TUE
TUE
CPRL 530 Internal Stakeholder Communication Corequisite: CPRL 510 and CPRL 520 THU
CPRL 531 Media Context and Applications Corequisite: CPRL 510 and CPRL 520 THU
THU
CPRL 535 Public Opinion and Public Policy Corequisite: CPRL 531 WED
WED
CPRL 540 Communication Planning CPRL 530 and CPRL 535 WED
TUE
WED
CPRL 541 Ethics in Public Relations Corequisite: CPRL 510 and CPRL 520 WED
3 Complementary Courses from: (9 Credits)
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CPRL 533 Communications in the Corporate Sector CPRL 510 and CPRL 520 MON
MON
CPRL 534 Communications in the Not-For-Profit Sector CPRL 510 and CPRL 520
1 to 2 Courses to be chosen from the following: (3-6 Credits)
CGM2 510 Project Management: Tools and Techniques Not open to Special Students MON
FRI/SAT
SAT
TUE
TUE
MON
CMIS 544 Digital Marketing Automation, Planning and Tech. THU
THU
CMR2 542 Marketing Principles and Applications MON
TUE/THU
TUE
MON
CORG 551 Behaviour in Organizations TUE
WED
FRI/SAT
FRI/SAT
MON/WED
TUE
WED
WED
TUE
CPRL 515 Fund-Raising and Philantrophy MON/WED
CPRL 532 Public Relations Event Management SAT
CPRL 590 Topics in Public Relations CPRL 530 CPRL 531 or Departmental Approval
CMIS 530 Digital Analytics and Targeting TUE
Or any other 500 or 600 graduate level course offered through CPD and approved b