Career and Professional Development

Program Details


Certificate in Public Relations & Communications Management (Program as of Fall 2020)

Objectives

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social) media is changing the way public and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

The schedule is tentative and subject to change.

Courses

Number Title Prerequisites Available Times
Spring/Summer 2022 Fall 2022 Winter 2023 Spring/Summer 2023
REQUIRED COURSES (30 credits):
CPRL 214 Applied Public Relations Methods 1 Corequisite: CPRL 223 TUE
CPRL 220 Fundamentals of Fund Raising WED
CPRL 223 Basics of Public Relations MON
CPRL 224 Applied Public Relations Methods 2 [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223 TUE
CPRL 225 Social and Traditional Media Relations Corequisites: [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223 THU
CPRL 226 Corporate Communications [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223 MON
CPRL 227 Internal Communication Corequisite: [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223 THU
CPRL 228 Event Management MON/WED
CPRL 321 PR Issues Management [EDEC 207 or CCOM 207 or CPRL 214] and CPRL 223 WED
CPRL 322 Cases in Public Relations CPRL 224 and CPRL 225 and [CPRL 226 or CPRL 227], CPRL 320 and CPRL 321; or contact department for registration approval. TUE/THU