Career and Professional Development

Program Details

Certificate in Applied Marketing (Program as of Winter 2019)


The Certificate in Applied Marketing is intended for students who wish to acquire basic knowledge of the marketing field that will allow them to aspire to entry-level positions in business, industry and not-for-profit organizations. It will introduce students to theories and concepts of marketing, and provide an opportunity to apply these in practical situations.


Number Title Prerequisites Available Times
Spring/Summer 2020 Fall 2020 Winter 2021 Spring/Summer 2021
10 REQUIRED COURSES: (30 credits)
CMRK 200 Fundamentals of Marketing Not open to students who have taken MGCR 352 TUE
CMRK 225 Marketing Statistics and Research Co-requisite: CMRK 200 MON
CGMG 318 Selling Models and Business Negotiation SAT
CMRK 235 Digital Media Marketing Co-requisite: CMRK 200 THU
CMRK 320 Principles of Consumer Behaviour CMRK 200 and CMRK 225 WED
CMRK 321 Integrated Marketing Communications CMRK 200 and CMRK 225 TUE
CMRK 322 Basics of Service Marketing CMRK 200 and CMRK 225 MON
CMRK 325 Global Marketing CMRK 200 and CMRK 225 THU
CMRK 430 Marketing Applications CMRK 200, CMRK 225, CMRK 230, CMRK 235, CMRK 320, CMRK 321, CMRK 322, CMRK 325 and CPRL 221 TUE/THU
CPRL 221 Professional Communication and Networking SAT